PROVIDING THE FAMILY WITH GOOD NUTRITION

GIMSA® has worked hard in the development of food products that contribute to improve the nutrition of the Mexican families.

As a result, MASECA® is once again a pioneer by offering Enriched MASECA®, formulated with more proteins, vitamins, and minerals.

Field research in rural areas in Mexico has shown the important benefits that the consumption of tortillas made with Enriched MASECA® contributes to the physical and mental development of the children.

GROWING HEALTHIER AND STRONGER

The new Enriched MASECA® corn flour contributes to the physical and mental development of the children, because, in addition to the vitamins and minerals, it contains fat-free soy proteins, which:

• Fortify the family's health
• Improves the protein balance of the children, helping them in their physical and mental development (Contributing to growth, muscle development, comprehension skills, and motor coordination, among other benefits)
• Helps improve comprehension and attention in school Helps reduce gastro-intestinal, respiratory and skin diseases
• Fortifies the mother's health during pregnancy and contributes to the baby's growth and development

CONTAINS PROTEIN

Fat-free soy flour contributes to growth, increasing size and weight, and improving the intellectual quotient.

CONTAINS MORE VITAMINS

Vitamin B1 (Thiamin) It contributes to digestion and is essential to transform sugar, starch, and fat into energy, nutrients and other elements.

Vitamin B2 (Riboflavin) It helps the body produce proteins, carbohydrates and fat, and to have good eyesight and healthy skin.

Niacin It contributes to strengthening the brain and improves the condition of the nervous and digestive systems.

Folic Acid It is necessary to produce red blood cells, a lack of which can cause anemia. It promotes the baby's healthy development during gestation.

CONTAINS MORE MINERALS

Iron It supplies oxygen through the blood stream, promoting growth in youngsters and children. An inadequate consumption causes anemia.

EFFECT ON WOMEN

Results in the second year of research in Querétaro State communities

• Up to 1 kg increase in weight in pregnant women (formerly, their weight used to decrease as much as 2.600 kg)
• It helps gestation development
• A 388-grs increase in the baby's weight at birth, reaching the national average of 3.100 grs.
• These facts prove that the native people are not genetically affected, but gestationally affected.

Conclusion Flour fortification strengthens women, helping them during pregnancy, and then strengthening their children.

EFFECTS ON CHILDREN

• Generally accepted.
• 286% weight increase in pre-school children.
• Disappearance of proteic-caloric malnutrition signs and symptoms in children.
• Up to 50% decrease in children diseases, mainly diarrheas and chronic infections (eyes, skin, mouth)
• It improves muscle tissue composition. One third of the children ages 1-4 show a normal condition.
• Physical-athletic ability, and productivity and attention at work.
• Better mental development.
• Visual perception.
• Hand-eye coordination or pre-writing.
• Non-directed walk.
• Balance.
• Attention skills.
• Ability to throw objects.
• Body movements.